Aspirational User – Nicole

Nicole

Nicole is a young executive with 4 years of working experience. She is in a stable relationship and is currently looking for a HDB flat with her boyfriend. She is an extremely outgoing person who loves meeting new people, trying new food and visiting new places or countries.

“I love trying new things – I feel bored when I settle into a routine, and would much rather spend my time creating new experiences. That’s why I love my job – I get to have a flexible work schedule with lots of time in between to pursue my other interests.

During the weekends, I try to do ad-hoc makeup jobs for clients involved in wedding shoots or formal dinners, to earn some extra income on the side and to build up my professional makeup portfolio. I also enjoy shopping, taking short trips and spending quality time with my family, friends and boyfriend.”

Thoughts on Luxury Products

“Currently, I am saving my money to buy an HDB flat with my boyfriend, and to pay off my loan for my Honda Jazz car. Also, as I have only started working a few years ago, I feel that I am not financially stable enough to splurge on luxury goods.

However, I believe first impressions are extremely important as a sales representative and a sideline makeup artist. And yes, branded bags, wallets and shoes do help to boost that first impression your customers have of you. When I have enough money to spare on luxury goods, my first step will definitely be to buy a branded bag – probably Louis Vuitton, Prada or Chanel. I’ll definitely be proud of it as well. It would be both a personal reward as well as a sign to others like, “hey, I worked hard for this money”

Observations ipjune_img5 Diary ipjune_img5 Analysis

 

CM Capture 12

Chooi YongLorenzoMelvinDianaJia YiNicoleGinny

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